Case study · Corporate conference
Digit’Agile
Turning digital agility into a tangible, spectacular and memorable experience.
DXC TechnologyL’Alternatif · Paris La Défense22—23 January 2019
The challenge
Bringing boldness
to life.
For this conference dedicated to the agile enterprise, DXC Technology wanted to go beyond the traditional corporate format and make risk-taking, trust and the courage to be bold immediately tangible.
The Durdens supported the project from the initial brief: strategic thinking, partner selection, experience design, event coordination and guidance for executives taking the stage.
The creative direction
Circus as the language of agility
The circus became a visual metaphor for boldness: balance, precision, trust, adaptability and controlled risk-taking.
- Guests welcomed by a master of ceremonies
- Bistro waiters revealed as undercover jugglers
- Contortion, magic and laser performances
- Executives coached to incorporate magic into their talks
Welcoming & staging
A journey designed from the very first step
Signage, partner areas, guest flow and scenography were composed as one coherent story before the conference even began.
A narrative serving the message
Making ideas visible
Disappear to understand
To explore digital security, a card appeared on screen in an executive’s hand before vanishing live — a demonstration created with our team of magicians.
Embrace the unexpected
A real rabbit emerging from a hat on stage brought humour and precision to the conference’s message of boldness.
Transform an exceptional venue
Working with the La Défense venue authority, temporary installations over eight metres high were designed to occupy part of the esplanade.
Orchestrate every element
Master schedule, guest journey, partners, stage content, rehearsals and operations: every sequence was brought together into one seamless plan.
From concept to delivery
Explore, propose, refine
The 3D views — including concepts that were not ultimately selected — reflect the thinking developed with the client. They show the different avenues explored before the final solution was chosen and produced.
The conference
Where expertise meets performance
Talks, panel discussions and demonstrations were coordinated to maintain a consistent pace and make every idea immediately tangible.
The sensory experience
Boldness in motion
The circus vocabulary moved beyond the stage to surprise guests throughout their journey: skill, imbalance, light and illusion.
Project ecosystem
The people behind the project
Technology partners and organisations represented at the event.
An event led by DXC Technology, with Les Echos Events.
Technology partners in attendance
AT&TBlue PrismCitrixCornerstone OnDemandDell EMCHitachi VantaraMicro FocusMicrosoftPegaSymantecZuora
Organisations represented among the speakers
BNP Paribas · Suez · CNAM · ESCP Europe · Arkema · Eurexo · Société Générale · AccorHotels
External perspectives
In the press
LeDiag · 23 January 2019
Digit’Agile
A report on the conference and its circus-inspired embodiment of agility.
Read the article ↗Photo: LeDiag — reproduced in connection with the source article
USPA News · 29 January 2019
Digit’Agile — The meeting for the agile company
A detailed perspective on the eight immersive worlds and the morning’s talks.
Read the article ↗Photos: Ruby Bird & Yasmina Beddou / USPA NewsExpert perspectives
Relive the highlights
Official interviews extend the conversation around agility and digital transformation.
View the official event page ↗Our added value
Turning a complex subject
into an effortless experience.
Strategic, creative and operational direction, from the first brief through to the day after the event.
Let’s imagine your project ↗